I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had
October 05, 2023

I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had

I just picked up the ring from FedEx and all I can say is wow. When I started researching diamonds and looking at different options I was under the impression that bigger would be better. I began paying attention to other women’s rings and what they looked like in real life. There’s a big difference between the lighting in jewelry stores and basically everywhere else. I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had. This led me to focusing on the cut of a diamond and ultimately the super ideal cut. To be honest I didn’t want to have too high of expectations since it seemed like a marketing stunt and there was really no way to verify it ( it’s not like you can test drive a diamond ring). What a fantastic surprise to literally hold this ring under a table and see that it still sparkles! Thank you so much for everything and I completely understand why you guys have the reputation you do!
Freddy T, New York, USA

RECENT REVIEWS

My rings are beautiful, and I am in love.
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I had a wonderful experience with Whiteflash. Becca helped me customize my new set of rings, and she truly brought my vision to life. She understood exactly what I meant from the beginning, which made the whole process so easy and enjoyable. The rings turned out absolutely beautiful — this is my first purchase with Whiteflash, but definitely not my last. I’ve worked with other vendors before, but Whiteflash stood out by offering better pricing and exceptional service. I also really appreciated the returning-customer discount, which made the experience even better. Highly recommend!
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The ring fits great and my fiancé loves it!
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I ordered online and had an excellent experience working with Becca. The entire process was extremely easy. Becca was super responsive, exceptionally helpful answering all my questions (which were many!), and available to go over every detail of the ring (providing multiple photos and even a video). The diamond is beautiful, and I would recommend using Whiteflash to anyone looking to get a ring. 11 out of 10 stars for everything.
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Outstanding service.
February 03, 2026
Their show room is small and the hours a bit tough to make, but their representatives were excellent. It helps that do not earn a commission on sales.
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She said yes!
January 28, 2026
I am extremely happy with the ring and with the service from Whiteflash. She loved the ring and said yes, so I’m officially engaged now. Many thanks.
Thomas D, UK

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