I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had
October 05, 2023

I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had

I just picked up the ring from FedEx and all I can say is wow. When I started researching diamonds and looking at different options I was under the impression that bigger would be better. I began paying attention to other women’s rings and what they looked like in real life. There’s a big difference between the lighting in jewelry stores and basically everywhere else. I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had. This led me to focusing on the cut of a diamond and ultimately the super ideal cut. To be honest I didn’t want to have too high of expectations since it seemed like a marketing stunt and there was really no way to verify it ( it’s not like you can test drive a diamond ring). What a fantastic surprise to literally hold this ring under a table and see that it still sparkles! Thank you so much for everything and I completely understand why you guys have the reputation you do!
Freddy T, New York, USA

RECENT REVIEWS

Outstanding service.
February 03, 2026
Their show room is small and the hours a bit tough to make, but their representatives were excellent. It helps that do not earn a commission on sales.
Peter N, Texas, USA
She said yes!
January 28, 2026
I am extremely happy with the ring and with the service from Whiteflash. She loved the ring and said yes, so I’m officially engaged now. Many thanks.
Thomas D, UK
Whiteflash is a trusted jeweler whose staff is top-notch!
January 20, 2026
My experience with Whiteflash goes back years and remains the best! I have purchased several pieces and am always pleased with the quality and service. Shout out to Liza for her excellent customer service. Their jewelry is of the highest quality and, of course, is beautiful!
Terri S, Virginia, USA
She said “yes!”
January 16, 2026
Amazing service, patiently went through the engagement-ring shopping journey with me. The ring is beautiful. Becca is amazing. Thank you very much for your help in this process.
Martino S, Florida, USA

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