I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had
October 05, 2023

I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had

I just picked up the ring from FedEx and all I can say is wow. When I started researching diamonds and looking at different options I was under the impression that bigger would be better. I began paying attention to other women’s rings and what they looked like in real life. There’s a big difference between the lighting in jewelry stores and basically everywhere else. I came to the conclusion that what I really valued in a diamond wasn’t the size but how much fire/sparkle it had. This led me to focusing on the cut of a diamond and ultimately the super ideal cut. To be honest I didn’t want to have too high of expectations since it seemed like a marketing stunt and there was really no way to verify it ( it’s not like you can test drive a diamond ring). What a fantastic surprise to literally hold this ring under a table and see that it still sparkles! Thank you so much for everything and I completely understand why you guys have the reputation you do!
Freddy T, New York, USA

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She said yes!
January 09, 2026
The diamond was absolutely radiating. She never stops looking at it and her friends say it’s the most perfect thing they’ve seen. Can’t thank you enough for the advice, patience, and doing all you could to get it here. I look forward to an early order of the perfect wedding band. Thanks a million.
Lane H, California, USA
Whiteflash is a trusted jeweler whose staff is top-notch!
January 09, 2026
My experience with Whiteflash goes back years and remains the best! I have purchased several pieces and am always pleased with the quality and service. Shout out to Liza for her excellent customer service. Their jewelry is of the highest quality and, of course, is beautiful!
Terri S, Virginia, USA
My fiancée loves her ring and I absolutely recommend Becca and Whiteflash. They are the best!
January 08, 2026
Great experience and huge thanks to Becca at Whiteflash for making things so stress-free and easy. Whiteflash was the first and only place I went to look for a ring and it could not have been a better experience. Becca made it super easy to understand everything and was extremely transparent throughout the whole process. My fiancée loves her ring and I absolutely recommend Becca and Whiteflash. They are the best!
William G, Texas, USA
AMAZING!! Overall experience was just the absolute best!
January 07, 2026
Liza worked with me then put up with my emails asking for an update. I would highly recommend this company. Liza sat with me from picking the diamonds and making sure I got exactly what I wanted. And the end result is SPECTACULAR. HIGHLY RECOMMEND!!!
Danielle C, Florida, USA

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