The diamond is icy white and very brilliant with lots of fire.

I'd been shopping online for a nice-quality lab-grown Diamond for some time. I was astonished to find two virtually identical round brilliant stones (1.56 carat, E, VVS2, Hearts & Arrows) at two different online merchants - and Whiteflash's price was over 20% lower. Their customer service during the purchase was excellent and when the stone arrived two days later, it was dazzling and completely exceeded my expectations.