Preferable over local jewelers for Canadian

I was hesitant to order with Whiteflash or any online jeweler being from Canada and unsure of the process. After visiting local jewelers in Calgary and comparing prices, reviews and service I decided to call Whiteflash. Non-pushy, informative and helpful, Traci guided me through the process and I purchased the engagement ring. Fast forward 6 months and again after visiting local jewelers my fiance and I decided to go through Whiteflash and request a design not on the web but available. Again Traci aided us in completing the purchase and gave us exactly what we were looking for. Service and attention to detail is paramount and the rings are exactly what we wanted. I would recommend giving them a call to discuss what you are looking for and you will not be disappointed.