Reluctant at first, but changed my mind
June 03, 2011

Reluctant at first, but changed my mind

I have never purchased diamonds or any kind of jewelry online, so this was a big step for me. I knew what I wanted and discussed the options on the phone with Whiteflash. My consultant was so helpful with my concerns about buying online and did a bit of hand-holding though the process of choosing two diamonds for earrings. I have purchased nice diamonds in our local jewelry shops and was tempted to continue to do it this way, but after I saw the quality I could get, the 30-day guarantee, lifetime trade-up and positive reviews from other sites as well as BBB, I jumped in. It was a great learning experience with their cool online tools for examining the diamonds as well as the phone calls to discuss in detail. My consultant was always available (hand-holding again!) which was very important to me. The earrings are beautiful. I love the diamonds that I found. I would do this again.
Cheryl S, Washington, USA

RECENT REVIEWS

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I just love my ring, it’s gorgeous!
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It truly has been a Brilliant Diamond Buying Experience.
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My mind was blown when I opened that beautiful little black box to find the shiniest diamond ever. It brought tears to my eyes. Not only was the diamond beyond my expectations, so was the treatment I have been given by your company. Your thoughtfulness and attention to my transaction has been a testament to the quality of your product and the professionalism of your company. In a world where customer service is at best lacking, you rank far and above your competition. Thank you and your staff so much for taking care of me every step of the way. It truly has been a "Brilliant Diamond Buying Experience".
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M A, Massachusetts, USA
A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
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Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
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