Would buy from Whiteflash again.

As a customer of Whiteflash.com, the more that I delved into the website and reviews of site, the more comfortable I became in making my purchase from the site. I really appreciated all the different ways a person can view the exact diamond considered for purchase. Educate yourself well, because the information is there. The only thing I think could improve the site, would be more pictures of ring settings, perhaps on hands. However, I have no doubt they would quickly take pictures and email them to you if you requested it. I picked 4 stones and asked for opinions on them from a Diamond Consultant. Liza gave great answers and her ranking wasn't in order of cost. Shipping was secure. It delivered to a local FedEx station to be picked up with proper identification. The only thing I wouldn't bother with, unless you are making a purchase of $5000 or more, would be doing the electronic funds transfer to save 2%. Of course that all depends on your bank's fees, but for me the bank fee I saved not doing it and the credit card miles I received made up the 2% savings, within a few dollars. Even without the 2% savings, I believe I got a good deal. All and all, I am very happy and would buy diamonds from Whiteflash again. Also, my fiance is all smiles about the ring and tells people she got some 'sparkles,' as her introduction to telling them we are engaged.