Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

RECENT REVIEWS

The diamonds from Whiteflash are truly stunning.
March 30, 2026
Over the past 14 years, I've ordered my engagement ring, earring halo jackets, and a tennis bracelet - all online and every experience has been seamless. Liza and other staff have always been helpful and quick to respond. Excellent service paired with truly exceptional jewelry quality.
Carla M, Malaysia
The ring is lovely and my fiancée loves it :)
March 27, 2026
I worked with Becca, and the whole process was great. Even though I live in a different state, we were able to design a beautiful ring and get something worth the money. Such a good experience compared to my local jewelers.
Zach F, Washington, USA
My daughters is absolutely delighted with the bracelet!!
March 25, 2026
I had a wonderful purchase experience with Liza and her colleagues at Whiteflash. Ten out of Ten for service and professionalism. Best of all - the bracelet is gorgeous! Highly recommended!!
Steven W, Texas, USA
Everyone is super sweet and welcoming!
March 18, 2026
The lady at the front desk is accommodating and helps with your needs. Becca's helped us create my dream ring but better!! The ring came out beautifully! Came in the time frame they told us. The prices are better than the bigger names and home based for me so it's convenient, if I were to have issues (not that there are, just resizing for a polish I a few years) They have lunch time from 1-2 pm so be mindful of that! Can't wait to find more beautiful pieces from them in the future!!
Haeli Y, Texas, USA

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