Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

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Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA
We absolutely love the ring and the diamond.
April 17, 2026
We genuinely can’t stop staring at it. It’s truly mesmerizing. We really appreciate all the time and care you put into helping us find the perfect piece. Thank you for everything, Becca!
Nikoloz B, New York, USA
The proposal was a success!
April 14, 2026
Becca made the ring process effortless, smooth from beginning to end with lightning-fast responses to all my questions. Highly recommend working with her!
Justin B, California, USA
Whiteflash managed to put a big smile on our faces. I'm a happy customer.
April 06, 2026
I was initially a little bit worried about getting a diamond ring online. However, this whole experience turned out to be extremely positive. Customer service was great. The entire staff was very professional and friendly. I was fortunate to work with Michelle, Jennifer, and Mariah. I was kept updated during the entire process. Shipping was fast, and I received the ring on the expected date. The ring exceeded my expectations, and my wife has been more than thrilled to wear it. Even the packaging looks as good as what is inside.
Francisco L, Tennessee, USA

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