Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

RECENT REVIEWS

Much easier experience than when I last bought a diamond 30 years ago. 🤣
March 02, 2026
Great diamond for the price, Becca was very helpful, shipping and pickup were painless.
Andy K, Texas, USA
Whiteflash has earned a lifelong customer!
February 26, 2026
From the very first contact the entire team was beyond helpful. This was truly a first class experience. The communication throughout the entire buying process was unlike anything I've experienced. Now to the important part. The jewelry I purchased was of the highest quality. I was actually stunned at how incredible their tennis bracelet was. The diamonds were beautiful with fantastic light performance. The hardware was a step up from anything else I've seen. Completely satisfied with their value. It is just not worth to try and save a small amount by looking for budget alternatives. I would not hesitate to make a purchase here again and plan on doing so.
William H, Utah, USA
Whiteflash Diamonds and Jewelry are a truly exceptional organization.
February 23, 2026
Their GIA Gem specialist Liza is real professional who walked me through each step in selecting the perfect diamond for our 25th wedding anniversary. She provided detailed specifications, videos and experienced recommendations that made my selection process easy. Once I made my selection the Whiteflash customer service team expedited delivery of my diamond. I couldn't be happier with my diamond, thank you Whiteflash for making my special occasion memorable!
John W, Florida, USA
Love it!
February 13, 2026
Just gorgeous - thanks!!!!
Christine F, Michigan, USA

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