Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

RECENT REVIEWS

Thanks Michelle and Whiteflash!
July 24, 2026
My engagement journey was really difficult; initially I bought the diamond from Whiteflash but I wanted a hometown jeweler to make the setting. Two jewelers later and DAYS to go before I had to leave for the proposal I received the ring back from Whiteflash-they made the setting with an incredibly tight turnaround. QC and the design was absolutely on point. She was over the moon to get and wear her “prize”. I couldn’t have done any of this without Michelle acting quickly to make this all happen. Definitely tense situation on my end but Whiteflash made everything happen. And does this diamond perform-the video says more than I could.
Kevin S, Virginia, USA
The diamond earrings I purchase for my wife’s birthday came out beautiful.
July 22, 2026
I was on the fence about sizing and design, but Jennifer was very patient and helped me through the whole decision process. Excellent product and even better customer service. Whiteflash is exceptional at what they do.
Joshua B, Massachusetts, USA
The ring itself arrived exactly as described and beautifully packaged.
July 20, 2026
I recently ordered my fiancée's engagement ring through Whiteflash, and the experience exceeded every expectation. From the very first inquiry, Becca was incredible to work with — knowledgeable, responsive, and genuinely invested in helping me find the right ring. I had a specific timeframe I needed the ring by, and Becca made sure everything was handled to meet that deadline without any stress on my end. She kept me updated throughout the process, whether through detailed emails or quick phone calls, and always made herself available to answer questions. Her customer service made what could have been a nerve-wracking purchase feel completely manageable — I never once felt out of the loop. The ring itself arrived exactly as described and beautifully packaged. It's clear Whiteflash takes pride in both their product and their people. Highly recommend Whiteflash for anyone looking for quality, transparency, and a team that actually cares about getting it right.
Alex S, California, USA
The ring is great! I just proposed and she said yes!
July 17, 2026
We had a great experience with Whiteflash. We're very excited and the ring is beautiful and she really likes it. Not only did we love the ring, but also the service. We worked with Liza, and she was exceptional. She answered all of our questions, sent us videos of the ring when we weighing our options, and was very polite, professional, and responsive. I would recommend Whiteflash and Liza to anyone, they helped create a lifetime of memories for us.
Dakyung S, New York, USA