Whiteflash vs Local Jeweler
January 16, 2015

Whiteflash vs Local Jeweler

At first, I was wary of purchasing a diamond from an online retailer. To say that I asked a lot of questions, would be an understatement... After putting in a ton of research and time - I finally contacted Whiteflash. My initial email inquiry was for a diamond that was .8 carats. However, a Whiteflash representative contacted me and advised me that there were other diamonds of a higher quality available within my budget. This was the moment I knew that Whiteflash was a legitimate diamond retailer, and that it was unlikely I was getting scammed. After a fairly long phone conversation, and many hard pressing questions later, I was sure that the sales associate would hate me... I didn't care. If Whiteflash wanted my business, they were going to answer all of my questions and go through a barrage of tests. By the end of the phone conversation, I was 96% certain I was going to get what I paid for. In fact, I was so positive that I wasn't getting scammed, that I wired them the money in advance. The diamond (set in the paved band I ordered), had arrived at the post office in time for New Years Eve; approximately four days after I had put in my order for processing. I proposed to my girlfriend that night... and she accepted! She was shocked by the brilliance of the diamond, and the ring itself. And if she doubted the quality of the diamond, she had the laminated AGS papers included with the ring to evaluate for herself. Many of her friends have engagement rings, but few of them could provide official diamond certification, like my fiance now could. I would recommend Whiteflash to anyone looking to buy an engagement ring, but are opposed to paying the absurd markup a local jeweler would charge.
Erik, Canada

RECENT REVIEWS

We couldn't be happier with our experience with Whiteflash Jewelry!
September 17, 2026
We were celebrating our 30th anniversary, and the entire process of selecting the perfect 1.5-carat natural diamond and solitaire setting was easy and enjoyable. Liza was incredibly helpful throughout the process, and she and the design team went above and beyond to create a custom plain wedding band that fit beautifully with the solitaire. Their guidance, attention to detail, and willingness to make sure everything was exactly what we wanted made the experience truly special. Most importantly, we absolutely love the finished product. The diamond is stunning, the setting is beautiful, and the custom band complements it perfectly. We couldn't have asked for a better ring to celebrate our 30th anniversary. We would highly recommend Whiteflash to anyone looking for exceptional quality, personal service, and a beautiful finished piece.
Edgar S, Nevada, USA
My wife loves the earrings!
September 15, 2026
Becca, thanks for your help putting together the earrings! My wife loves them and is glad to have princess cut. She also mentioned that she preferred the lab diamonds so we scored on all accounts! Thanks again, and please share with the team that you have another very satisfied and happy customer!
Kurt M, Illinois, USA
SHE SAID YES!
September 14, 2026
And it's all thanks to Becca at Whiteflash. I walked in not knowing much, and Becca made the entire process fun, easy, and zero pressure. She was honest, patient, and clearly knows her stuff inside and out. Thanks Becca!
Joseph C, Texas, USA
She loved the rings!!
September 14, 2026
We received the resized rings last week and they fit perfectly! My wife is very happy needless to say. Thank you so much for your assistance with the purchase!
JJ, Utah, USA