Bob:

I took my stone to an independent appraiser this morning (Harry Cannon in Eagan, MN) to have my stone checked out.
January 28, 2004

Bob: I took my stone to an independent appraiser this morning (Harry Cannon in Eagan, MN) to have my stone checked out.

Bob: I took my stone to an independent appraiser this morning (Harry Cannon in Eagan, MN) to have my stone checked out. As expected, he validated what we already know: It's the stone that purchased and that it's also the quality that I was expecting. As an interesting note, his initial estimation of the clarity was in the VS range rather than the SI1 that it actually is. He felt like you did.. it's on the very high end of the SI1's. He was fairly surprised when I informed him of what I actually paid after he gave his appraisal. Where things got interesting is when I took it to Arthur's to have it set. Tyler Nogai (the manager) offered to put it in their GemEx machine to read the light properties. Again, as expected, it received VH ratings across the board. At that point, he brought out two stones and said he'd price match either one of them to yours. One was a 1.06 D VS2 AGS000 stone, the other a 1.1 E SI2. The 1.1 he said he'd match tax included, the 1.06 without tax - just to get my business. Though I was a bit surprised to watch him come down almost $4k on the spot. Also a little shocked at how much margin really is built in. His stones, though nice, didn't hold up next to mine. The brightness readings were very similar, but the symmetry just wasn't there - it was equal to the ""so-so"" H&A patterns on the tutorial on pricescope.com. The 1.06 also exhibited ""Strong Blue"" florescence. You couldn't see a problem in their light, but that does make me a little uncomfortable. I politely thanked him for his time, said I'd go with my stone, and had them go ahead and set it. They ""took it like a man"" and were very professional about it - which was good to see. So, you took the Pepsi challenge today against their best stuff and price.. and won, hands down. I'll certainly be keeping this diamond. Thought you'd be interested..
Mark., Florida, USA

RECENT REVIEWS

My daughter LOVED the bracelet. It is beautiful.
September 18, 2026
When shopping for a natural diamond bracelet for our daughter's wedding, we wanted exceptional quality without paying extra for a big-name brand like Tiffany or Winston. Whiteflash exceeded expectations -- the care they took in helping us select the right stones was outstanding, and it was clear how much they've invested in customer service, from the first conversation through to delivery. The bracelet was stunning on the day. Highly recommend if you want real diamond expertise paired with a genuinely attentive buying experience
Bruce C, California, USA
Becca and the Whiteflash team were amazing to work with!
September 18, 2026
Throughout the entire engagement ring purchasing process, Becca was very responsive and informative, helping explain all the little details and decisions to consider. She made the process smooth and enjoyable, and everyone was incredibly friendly along the way.
Matthew B, Texas, USA
I'm enjoying dinner three times a week and Becca is the best!
September 18, 2026
Whiteflash specifically Becca at Whiteflash made this such an easy process... The most beautiful .9 carat simply gorgeous stunning amazing brilliant diamond.... In an elegant styled tulip pronged white gold setting.... She is now cooking dinner for me three times a week!..... No no not Becca... Heather absolutely loves the diamond and can't wait to wear it around all the bougie family members. I was confused on the order and entered it twice Becca called me on the next business day and said let's go through this and make sure you're getting exactly what you want.... She found a setting for me that was much better for that particular Stone than the one I had selected... She suggested this upgraded setting at a even more affordable price..... I'm enjoying dinner three times a week and Becca is the best I hope to have many more diamond purchase experiences with Becca at White flash!!! Bill.... Previously from Tallahassee now living in Lake County Florida near but not in The villages.
Bill W, Florida, USA
We couldn't be happier with our experience with Whiteflash Jewelry!
September 17, 2026
We were celebrating our 30th anniversary, and the entire process of selecting the perfect 1.5-carat natural diamond and solitaire setting was easy and enjoyable. Liza was incredibly helpful throughout the process, and she and the design team went above and beyond to create a custom plain wedding band that fit beautifully with the solitaire. Their guidance, attention to detail, and willingness to make sure everything was exactly what we wanted made the experience truly special. Most importantly, we absolutely love the finished product. The diamond is stunning, the setting is beautiful, and the custom band complements it perfectly. We couldn't have asked for a better ring to celebrate our 30th anniversary. We would highly recommend Whiteflash to anyone looking for exceptional quality, personal service, and a beautiful finished piece.
Edgar S, Nevada, USA