Great ring. Great experience. Great company.
April 29, 2013

Great ring. Great experience. Great company.

Everyone at White flash was very helpful. I went to them to buy an engagement ring. I had never bought diamond jewelry before and they were very helpful. I had been to several other places (Jarrod, Bailey Banks and Biddle, and a couple other places) to look at diamonds. No other diamonds compared to the quality at White Flash. The clarity and cut of their princess cut were unmatched. I knew quickly upon seeing a few diamonds that I would buy from them. Their customer service only added to the already great experience. Also, they seem to actually care about the conflict diamond situation. They have lots of info online for you to read. More than that the employees are actually knowledgeable about it, which is not the case many other places where they simply hand you a generic brochure that was probably produced 15 years ago. I suppose I should add that I live in Houston and actually went to their brick and mortar store. All of the diamonds from their website are there at the store. If you live nearby I highly recommend you going into the store.
Dan A, Texas, USA

RECENT REVIEWS

My fiancée loves the ring and couldn't be happier.
August 14, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada
Everything turned out beautifully, and most importantly, she absolutely loves it!
August 12, 2026
I had an amazing experience working with Liza to pick out my fiancée’s engagement ring. From the very beginning, she was incredibly helpful, patient, and knowledgeable, and made what can be a pretty overwhelming process feel easy and enjoyable. Liza took the time to understand what I was looking for and was never pushy. Her guidance throughout the process gave me a lot of confidence that I was making the right choice, and the final result was absolutely beautiful. Most importantly, my fiancée absolutely loves the ring! The proposal went amazingly, and I’m so happy I was able to work with Liza to find something so special for such an important moment in our lives. I genuinely couldn’t have asked for a better experience. Thank you again, Liza, for all your help! We’re already looking forward to coming back when it’s time to pick out our wedding bands. I would highly recommend Liza and the team to anyone looking for a great jewelry-buying experience!
Korede K, Texas, USA
She said yes and loves it!
August 11, 2026
I got the ring but wanted to touch base and say thank you again she absolutely loved it. Thank you for your help with this process. Will definitely be sending some friends buying soon your
Nolan H, Alaska, USA