Great ring. Great experience. Great company.
April 29, 2013

Great ring. Great experience. Great company.

Everyone at White flash was very helpful. I went to them to buy an engagement ring. I had never bought diamond jewelry before and they were very helpful. I had been to several other places (Jarrod, Bailey Banks and Biddle, and a couple other places) to look at diamonds. No other diamonds compared to the quality at White Flash. The clarity and cut of their princess cut were unmatched. I knew quickly upon seeing a few diamonds that I would buy from them. Their customer service only added to the already great experience. Also, they seem to actually care about the conflict diamond situation. They have lots of info online for you to read. More than that the employees are actually knowledgeable about it, which is not the case many other places where they simply hand you a generic brochure that was probably produced 15 years ago. I suppose I should add that I live in Houston and actually went to their brick and mortar store. All of the diamonds from their website are there at the store. If you live nearby I highly recommend you going into the store.
Dan A, Texas, USA

RECENT REVIEWS

My experience with Whiteflash was incredible!
December 23, 2025
From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA
It was a pleasure working with Becca and the Whiteflash team to design the perfect engagement ring for me and my fiancé!
December 23, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
A special ring for my wife to celebrate our 50th anniversary.
December 20, 2025
I contacted Michelle at Whitefish who had previously rendered excellent service to me in picking diamond earrings for my wife. Happily, Michelle was still there and happily she helped me immensely in sorting through diamond options and picking the right one. My wife was absolutely thrilled with the ring she got. The service from Whiteflash was outstanding with marvelous packaging and secure delivering. Can't recommend them strongly enough.
Dennis K, Illinois, USA
Whiteflash is the place to go!
December 19, 2025
My jewelry arrived on Wednesday. Really nice. Thanks to Becca for outstanding service!
Siri O, Norway

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