Great ring. Great experience. Great company.
April 29, 2013

Great ring. Great experience. Great company.

Everyone at White flash was very helpful. I went to them to buy an engagement ring. I had never bought diamond jewelry before and they were very helpful. I had been to several other places (Jarrod, Bailey Banks and Biddle, and a couple other places) to look at diamonds. No other diamonds compared to the quality at White Flash. The clarity and cut of their princess cut were unmatched. I knew quickly upon seeing a few diamonds that I would buy from them. Their customer service only added to the already great experience. Also, they seem to actually care about the conflict diamond situation. They have lots of info online for you to read. More than that the employees are actually knowledgeable about it, which is not the case many other places where they simply hand you a generic brochure that was probably produced 15 years ago. I suppose I should add that I live in Houston and actually went to their brick and mortar store. All of the diamonds from their website are there at the store. If you live nearby I highly recommend you going into the store.
Dan A, Texas, USA

RECENT REVIEWS

Thanks Michelle and Whiteflash!
July 24, 2026
My engagement journey was really difficult; initially I bought the diamond from Whiteflash but I wanted a hometown jeweler to make the setting. Two jewelers later and DAYS to go before I had to leave for the proposal I received the ring back from Whiteflash-they made the setting with an incredibly tight turnaround. QC and the design was absolutely on point. She was over the moon to get and wear her “prize”. I couldn’t have done any of this without Michelle acting quickly to make this all happen. Definitely tense situation on my end but Whiteflash made everything happen. And does this diamond perform-the video says more than I could.
Kevin S, Virginia, USA
The diamond earrings I purchase for my wife’s birthday came out beautiful.
July 22, 2026
I was on the fence about sizing and design, but Jennifer was very patient and helped me through the whole decision process. Excellent product and even better customer service. Whiteflash is exceptional at what they do.
Joshua B, Massachusetts, USA
The ring itself arrived exactly as described and beautifully packaged.
July 20, 2026
I recently ordered my fiancée's engagement ring through Whiteflash, and the experience exceeded every expectation. From the very first inquiry, Becca was incredible to work with — knowledgeable, responsive, and genuinely invested in helping me find the right ring. I had a specific timeframe I needed the ring by, and Becca made sure everything was handled to meet that deadline without any stress on my end. She kept me updated throughout the process, whether through detailed emails or quick phone calls, and always made herself available to answer questions. Her customer service made what could have been a nerve-wracking purchase feel completely manageable — I never once felt out of the loop. The ring itself arrived exactly as described and beautifully packaged. It's clear Whiteflash takes pride in both their product and their people. Highly recommend Whiteflash for anyone looking for quality, transparency, and a team that actually cares about getting it right.
Alex S, California, USA
The ring is great! I just proposed and she said yes!
July 17, 2026
We had a great experience with Whiteflash. We're very excited and the ring is beautiful and she really likes it. Not only did we love the ring, but also the service. We worked with Liza, and she was exceptional. She answered all of our questions, sent us videos of the ring when we weighing our options, and was very polite, professional, and responsive. I would recommend Whiteflash and Liza to anyone, they helped create a lifetime of memories for us.
Dakyung S, New York, USA