Amazing customer service, Fantastic Diamond and Value
August 15, 2012

Amazing customer service, Fantastic Diamond and Value

I began my search for my first ever online purchase of diamond jewelry on the internet, having previously been a customer of B&M stores. Having learnt a fair bit more about diamonds than I thought i would on the very-helpful pricescope forums, I had taken a look at the pricescope vendor's various websites that had been highly recommended and after looking around at a few websites, found that Whiteflash had by far the most user-friendly website and excellent presentation of information regarding the individual diamonds. In addition, other reviews had stated that your customer service was excellent, something that I would personally experience and entirely agree with. My only niggle with regard to the website is the lack of even higher magnification photographs and clearer copies/direct links of the certificates from AGS which would make it easier than having to manually feed the information back into the AGS website to pull the official copy of the certificate from the database. Now, my personal order was attended to by Liza several times and despite multiple requests for information, and a later upgrade to my order in the middle of the process she was always very patient and helpful. Now, on to the most important part of this email. The Ring! All we can say is, the Diamond exceeded expectations!!! Having been a previous customer of Tiffany's and Cartier, I decided to put the ACA diamond to the test at both our preferred stores, I was VERY impressed when, having compared our ring to more than 7 pieces of the same and superior colors and clarities, my Fianc?©e announced that the ACA stone was SIGNIFICANTLY better, and when we brought it to Cartier, that the stone had similar performance to their stones! (I blamed this on our ring not having been polished just before the challenge), I was in fact quoted almost NINE THOUSAND USD more for a diamond of the (nearly) the same size, and exactly the same color and clarity, for a similar light performance! Needless to say, the price differential for a high-end brand name in Asia clearly does not make economic sense at all! So I must issue a big THANK YOU to the team at Whiteflash for all your help and patience, and for giving me and my fiance an amazing engagement ring!
Gregory C., Singapore

RECENT REVIEWS

The bracelet was even more beautiful in person than I expected.
August 17, 2026
I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA
My fiancée loves the ring and couldn't be happier.
August 16, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
I love my beautiful pendant!
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada