WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

She said yes!
January 09, 2026
The diamond was absolutely radiating. She never stops looking at it and her friends say it’s the most perfect thing they’ve seen. Can’t thank you enough for the advice, patience, and doing all you could to get it here. I look forward to an early order of the perfect wedding band. Thanks a million.
Lane H, California, USA
Whiteflash is a trusted jeweler whose staff is top-notch!
January 09, 2026
My experience with Whiteflash goes back years and remains the best! I have purchased several pieces and am always pleased with the quality and service. Shout out to Liza for her excellent customer service. Their jewelry is of the highest quality and, of course, is beautiful!
Terri S, Virginia, USA
My fiancée loves her ring and I absolutely recommend Becca and Whiteflash. They are the best!
January 08, 2026
Great experience and huge thanks to Becca at Whiteflash for making things so stress-free and easy. Whiteflash was the first and only place I went to look for a ring and it could not have been a better experience. Becca made it super easy to understand everything and was extremely transparent throughout the whole process. My fiancée loves her ring and I absolutely recommend Becca and Whiteflash. They are the best!
William G, Texas, USA
AMAZING!! Overall experience was just the absolute best!
January 07, 2026
Liza worked with me then put up with my emails asking for an update. I would highly recommend this company. Liza sat with me from picking the diamonds and making sure I got exactly what I wanted. And the end result is SPECTACULAR. HIGHLY RECOMMEND!!!
Danielle C, Florida, USA

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