WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

The ring is lovely and my fiancée loves it :)
March 27, 2026
I worked with Becca, and the whole process was great. Even though I live in a different state, we were able to design a beautiful ring and get something worth the money. Such a good experience compared to my local jewelers.
Zach F, Washington, USA
My daughters is absolutely delighted with the bracelet!!
March 25, 2026
I had a wonderful purchase experience with Liza and her colleagues at Whiteflash. Ten out of Ten for service and professionalism. Best of all - the bracelet is gorgeous! Highly recommended!!
Steven W, Texas, USA
Everyone is super sweet and welcoming!
March 18, 2026
The lady at the front desk is accommodating and helps with your needs. Becca's helped us create my dream ring but better!! The ring came out beautifully! Came in the time frame they told us. The prices are better than the bigger names and home based for me so it's convenient, if I were to have issues (not that there are, just resizing for a polish I a few years) They have lunch time from 1-2 pm so be mindful of that! Can't wait to find more beautiful pieces from them in the future!!
Haeli Y, Texas, USA
I love the earrings!
March 16, 2026
Excellent experience picking diamonds and buying earrings with Becca. Great service would highly recommend!
Stephanie B, Maryland, USA

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