WhiteFlash is the ideal diamond purchasing experience!
January 11, 2012

WhiteFlash is the ideal diamond purchasing experience!

I started my diamond buying experience like any normal guy - I went to the name brand jewelry stores and examined different rings/settings/bands/etc. to learn about the classic 4 C's. In these retail environments, I wasn't very impressed with the quality, value, selection, or customer service. I found WhiteFlash.com while learning more about diamonds online and was immediately impressed with the depth of the inventory. Traci Arneson was my sales consultant to guide me through the process. Traci is an invaluable resource for newbie ring buyers ?ˆ“ she can easily explain the differences between products, happily working around my schedule (taking my calls at 9pm EST and later), explaining the process, and taking special photos of both solitaries and settings for me when requested. Traci offered a relaxed, no-pressure consultation and listened to what I wanted. When I was in between three solitaires, Traci had high resolution photos taken of all three diamonds by the next morning. These photos alone settled which diamond I purchased for the engagement ring. Traci also recommended a nice wedding set that nicely complemented the diamond. Best of all, WhiteFlash delivered the ring earlier than expected, even during the holiday season! Buying a ring can be a scary, expensive experience ?ˆ“ however, WhiteFlash has made streamlined the process to provide value and feel confident about the purchase. People?ˆ™s commentary on the engagement ring only proves it! Cheers to Traci!
Marco S, Rhode Island, USA

RECENT REVIEWS

Liza is great 👍🏾!
June 30, 2026
Great experience answering all my questions about my diamond so I can make an informed decision 10/10
Bayo A, Texas, USA
She absolutely loved the ring! It fits perfect and came out amazing.
June 29, 2026
I wanted to leave this review for Michelle and White flash. I recently got engaged and the service, quality and customer support I received was second to none. The diamond quality is by far the best. We are very happy with the ring and I would recommend them to all.
John C, North Carolina, USA
The ring turned out absolutely incredible!
June 23, 2026
The Vatché setting is perfect, and that diamond is ridiculous. It’s so perfectly cut, it almost looks AI generated. My (now) fiancée told me it actually caused a bit of a distraction and interrupted her meeting because of how much light it was sending around the boardroom. They actually stopped meeting so she can show everyone. Thanks again for all your help with everything, we couldn't be happier.
Steven C, Illinois, USA
The ring fits her perfectly.
June 12, 2026
The ring is perfect....fits her well. Thank you!
Andy H, North Carolina, USA

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