Whiteflash - simply the best online diamond vendor
December 29, 2011

Whiteflash - simply the best online diamond vendor

I've been searching for a diamond for over a year. The idea of purchasing online can be a bit daunting for those not experienced in what to look for in a diamond. Thankfully, with the assistance from the honest and knowledgeable diamond specialists of Whiteflash, this is no longer true. They are completely truthful about their diamonds as well as their competitor's diamonds and how the ""4 C's"" affect the beauty of the diamond. They push nothing onto the seller and encourage the seller to check out other vendors after obtaining information on what to look for in a diamond. This was fantastic, as I felt like I was able to pick wanted without any pressure. I ended up purchasing their signature ""A Cut Above"" diamond and can say that this is the prettiest diamond I've ever seen. Imagine the sparkle and fire that is seen in many diamonds under the special lighting at various jewelers and then getting that from low light, everyday situations. The sparkle that comes from this diamond is unbelievable! With the quality of the diamond and the quality of the customer service I received from Whiteflash, they will have my business for many, many years to come.
Tony P, Pennsylvania, USA

RECENT REVIEWS

The bracelet was even more beautiful in person than I expected.
August 17, 2026
I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA
My fiancée loves the ring and couldn't be happier.
August 16, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
I love my beautiful pendant!
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada