Whiteflash - simply the best online diamond vendor
December 29, 2011

Whiteflash - simply the best online diamond vendor

I've been searching for a diamond for over a year. The idea of purchasing online can be a bit daunting for those not experienced in what to look for in a diamond. Thankfully, with the assistance from the honest and knowledgeable diamond specialists of Whiteflash, this is no longer true. They are completely truthful about their diamonds as well as their competitor's diamonds and how the ""4 C's"" affect the beauty of the diamond. They push nothing onto the seller and encourage the seller to check out other vendors after obtaining information on what to look for in a diamond. This was fantastic, as I felt like I was able to pick wanted without any pressure. I ended up purchasing their signature ""A Cut Above"" diamond and can say that this is the prettiest diamond I've ever seen. Imagine the sparkle and fire that is seen in many diamonds under the special lighting at various jewelers and then getting that from low light, everyday situations. The sparkle that comes from this diamond is unbelievable! With the quality of the diamond and the quality of the customer service I received from Whiteflash, they will have my business for many, many years to come.
Tony P, Pennsylvania, USA

RECENT REVIEWS

Thanks Michelle and Whiteflash!
July 24, 2026
My engagement journey was really difficult; initially I bought the diamond from Whiteflash but I wanted a hometown jeweler to make the setting. Two jewelers later and DAYS to go before I had to leave for the proposal I received the ring back from Whiteflash-they made the setting with an incredibly tight turnaround. QC and the design was absolutely on point. She was over the moon to get and wear her “prize”. I couldn’t have done any of this without Michelle acting quickly to make this all happen. Definitely tense situation on my end but Whiteflash made everything happen. And does this diamond perform-the video says more than I could.
Kevin S, Virginia, USA
The diamond earrings I purchase for my wife’s birthday came out beautiful.
July 22, 2026
I was on the fence about sizing and design, but Jennifer was very patient and helped me through the whole decision process. Excellent product and even better customer service. Whiteflash is exceptional at what they do.
Joshua B, Massachusetts, USA
The ring itself arrived exactly as described and beautifully packaged.
July 20, 2026
I recently ordered my fiancée's engagement ring through Whiteflash, and the experience exceeded every expectation. From the very first inquiry, Becca was incredible to work with — knowledgeable, responsive, and genuinely invested in helping me find the right ring. I had a specific timeframe I needed the ring by, and Becca made sure everything was handled to meet that deadline without any stress on my end. She kept me updated throughout the process, whether through detailed emails or quick phone calls, and always made herself available to answer questions. Her customer service made what could have been a nerve-wracking purchase feel completely manageable — I never once felt out of the loop. The ring itself arrived exactly as described and beautifully packaged. It's clear Whiteflash takes pride in both their product and their people. Highly recommend Whiteflash for anyone looking for quality, transparency, and a team that actually cares about getting it right.
Alex S, California, USA
The ring is great! I just proposed and she said yes!
July 17, 2026
We had a great experience with Whiteflash. We're very excited and the ring is beautiful and she really likes it. Not only did we love the ring, but also the service. We worked with Liza, and she was exceptional. She answered all of our questions, sent us videos of the ring when we weighing our options, and was very polite, professional, and responsive. I would recommend Whiteflash and Liza to anyone, they helped create a lifetime of memories for us.
Dakyung S, New York, USA