Beautiful and brilliant princess!
July 12, 2011

Beautiful and brilliant princess!

just wanted to let you know that I picked up my ring from Fedex early this morning. The ring is beautiful and I love it! After having a 7mm RB I was worried that I might not be as satisfied with the brilliance of the princess in general, and I was also worried about getting a lively stone in this cut. But since I had to stay in my budget (and I wanted a larger stone and new setting) the princess just seemed like it would give me the most bang for my buck. The size of the diamond with the halo is a real stunner, you should have seen it in Sephora today announcing its presence!!! I must admit that I do notice the color in this J stone most of the time which I didn''t at all in my RB, but I was kind-of prepared for that having read up on J color for fancy cuts and I think it will ""grow on me"". I don''t think most untrained people will notice this as much as I do anyway. Overall, I am very pleased with the ring and your production person/people did a fabulous job with the setting. I am going to take it to my appraiser next week. Thank you, again for keeping me posted (pacified) and of course for getting it sent out EARLY!!! I was so excited I could hardly sleep at all last night! I will definitely recommend WF to my friends and family!
Jennifer D., New York, USA

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I'm definitely glad that I picked them with this major purchase.
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I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
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Liza helped me through the whole process from selecting the right stone to making sure the band was a right fit. She and her team were very mindful of my time frame.
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I absolutely love my engagement ring and wedding band set!
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
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We loved the diamond earrings.
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My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
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