Beautiful and brilliant princess!
July 12, 2011

Beautiful and brilliant princess!

just wanted to let you know that I picked up my ring from Fedex early this morning. The ring is beautiful and I love it! After having a 7mm RB I was worried that I might not be as satisfied with the brilliance of the princess in general, and I was also worried about getting a lively stone in this cut. But since I had to stay in my budget (and I wanted a larger stone and new setting) the princess just seemed like it would give me the most bang for my buck. The size of the diamond with the halo is a real stunner, you should have seen it in Sephora today announcing its presence!!! I must admit that I do notice the color in this J stone most of the time which I didn''t at all in my RB, but I was kind-of prepared for that having read up on J color for fancy cuts and I think it will ""grow on me"". I don''t think most untrained people will notice this as much as I do anyway. Overall, I am very pleased with the ring and your production person/people did a fabulous job with the setting. I am going to take it to my appraiser next week. Thank you, again for keeping me posted (pacified) and of course for getting it sent out EARLY!!! I was so excited I could hardly sleep at all last night! I will definitely recommend WF to my friends and family!
Jennifer D., New York, USA

RECENT REVIEWS

Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA
We absolutely love the ring and the diamond.
April 17, 2026
We genuinely can’t stop staring at it. It’s truly mesmerizing. We really appreciate all the time and care you put into helping us find the perfect piece. Thank you for everything, Becca!
Nikoloz B, New York, USA
The proposal was a success!
April 14, 2026
Becca made the ring process effortless, smooth from beginning to end with lightning-fast responses to all my questions. Highly recommend working with her!
Justin B, California, USA
Whiteflash managed to put a big smile on our faces. I'm a happy customer.
April 06, 2026
I was initially a little bit worried about getting a diamond ring online. However, this whole experience turned out to be extremely positive. Customer service was great. The entire staff was very professional and friendly. I was fortunate to work with Michelle, Jennifer, and Mariah. I was kept updated during the entire process. Shipping was fast, and I received the ring on the expected date. The ring exceeded my expectations, and my wife has been more than thrilled to wear it. Even the packaging looks as good as what is inside.
Francisco L, Tennessee, USA

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