Perfect Diamond Ring
March 20, 2005

Perfect Diamond Ring

I just wanted to express my sincere thanks for taking time yesterday to educate me on my upcoming purchase. You brought a truly refreshing perspective to the subject. After reading volumes of information on angles and percentages, light return, and various evaluation ""tools,"" I was quite overwhelmed. I appreciated the way you helped me to set all the numbers aside so that I could focus on finding a ""visually balanced"" diamond that speaks to me. You are truly a master of your craft and I have full confidence that the stone I purchase from you will be something that Annette and I can be proud of for our lifetimes. This is the most important decision I have ever made; therefore I am approaching it with much prayer and respect. It is comforting to know that I do not have to worry about finding the right ring; now I can focus my attention on the proposal (on that end I am working out some last minute jitters and timing issues). Thank you again. I look forward to completing this transaction with you and telling my friends and associates (and PS readers) about the excellence of your expertise and customer service. (After all,the stone is free, right?)
Wes, Singapore

RECENT REVIEWS

Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA
We absolutely love the ring and the diamond.
April 17, 2026
We genuinely can’t stop staring at it. It’s truly mesmerizing. We really appreciate all the time and care you put into helping us find the perfect piece. Thank you for everything, Becca!
Nikoloz B, New York, USA
The proposal was a success!
April 14, 2026
Becca made the ring process effortless, smooth from beginning to end with lightning-fast responses to all my questions. Highly recommend working with her!
Justin B, California, USA
Whiteflash managed to put a big smile on our faces. I'm a happy customer.
April 06, 2026
I was initially a little bit worried about getting a diamond ring online. However, this whole experience turned out to be extremely positive. Customer service was great. The entire staff was very professional and friendly. I was fortunate to work with Michelle, Jennifer, and Mariah. I was kept updated during the entire process. Shipping was fast, and I received the ring on the expected date. The ring exceeded my expectations, and my wife has been more than thrilled to wear it. Even the packaging looks as good as what is inside.
Francisco L, Tennessee, USA

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