Dimond Upgrade
October 29, 2008

Dimond Upgrade

I have a theory that every woman should up-grade her diamond regularly. This is important because as the eyesight begins to fail, the diamond should be larger and with more fire so one can appreciate its beauty even without the eyeglasses. I went on such a quest earlier this summer. I had one disappointing experience after another as local retail jewelers erroneously claimed they could deliver quality diamonds in the size I wanted. Much to my horror, the diamonds they were peddling fell short each and every time from the criteria I had strictly set forth. I finally got fed up and challenged a reputable established jeweler to find a least three diamonds which met or exceeded my standards and I would buy one diamond from the internet with the same criteria. I turned to Whiteflash.com and Kristin Hotard was extremely professional as well as a delight to have a working relationship with her. She listened to what I was looking for and within a few days, I held in my hand what I knew I had been seeking for five months elsewhere. I brought the diamond with me to the local jewelers who were clearly nervous. They knew the diamonds they had brought in were not only a lesser quality but a much larger mark-up in price. The choice was clear. The Whiteflash diamond surpassed any diamond presented to me at the many retail jewelers. Some of the retailer''s prices were up to $9000.00 more expensive and the quality was below what I would have considered. Whiteflash professionals set their beautiful diamond into my existing wedding band set. It has been since appraised for higher than I purchased it. The real story is how magnificent my H&A diamond fires and how beautiful the cut, color and clarity all came together to make this gift to myself an extreme joy every time I look at it. I recommend Whiteflash diamonds to anyone who is serious about buying a quality diamond from a reputable dealer
Deborah, Wisconsin, USA

RECENT REVIEWS

She said yes and loves it !!
April 01, 2026
Everything went beautifully and she loves the ring. Thank you all for everything you did to help! You guys were the best!
Mehlum K, Texas, USA
The diamonds from Whiteflash are truly stunning.
March 30, 2026
Over the past 14 years, I've ordered my engagement ring, earring halo jackets, and a tennis bracelet - all online and every experience has been seamless. Liza and other staff have always been helpful and quick to respond. Excellent service paired with truly exceptional jewelry quality.
Carla M, Malaysia
The ring is lovely and my fiancée loves it :)
March 27, 2026
I worked with Becca, and the whole process was great. Even though I live in a different state, we were able to design a beautiful ring and get something worth the money. Such a good experience compared to my local jewelers.
Zach F, Washington, USA
My daughters is absolutely delighted with the bracelet!!
March 25, 2026
I had a wonderful purchase experience with Liza and her colleagues at Whiteflash. Ten out of Ten for service and professionalism. Best of all - the bracelet is gorgeous! Highly recommended!!
Steven W, Texas, USA

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