Dimond Upgrade
October 29, 2008

Dimond Upgrade

I have a theory that every woman should up-grade her diamond regularly. This is important because as the eyesight begins to fail, the diamond should be larger and with more fire so one can appreciate its beauty even without the eyeglasses. I went on such a quest earlier this summer. I had one disappointing experience after another as local retail jewelers erroneously claimed they could deliver quality diamonds in the size I wanted. Much to my horror, the diamonds they were peddling fell short each and every time from the criteria I had strictly set forth. I finally got fed up and challenged a reputable established jeweler to find a least three diamonds which met or exceeded my standards and I would buy one diamond from the internet with the same criteria. I turned to Whiteflash.com and Kristin Hotard was extremely professional as well as a delight to have a working relationship with her. She listened to what I was looking for and within a few days, I held in my hand what I knew I had been seeking for five months elsewhere. I brought the diamond with me to the local jewelers who were clearly nervous. They knew the diamonds they had brought in were not only a lesser quality but a much larger mark-up in price. The choice was clear. The Whiteflash diamond surpassed any diamond presented to me at the many retail jewelers. Some of the retailer''s prices were up to $9000.00 more expensive and the quality was below what I would have considered. Whiteflash professionals set their beautiful diamond into my existing wedding band set. It has been since appraised for higher than I purchased it. The real story is how magnificent my H&A diamond fires and how beautiful the cut, color and clarity all came together to make this gift to myself an extreme joy every time I look at it. I recommend Whiteflash diamonds to anyone who is serious about buying a quality diamond from a reputable dealer
Deborah, Wisconsin, USA

RECENT REVIEWS

It's a very beautiful ring and it looks like how i wanted to come out.
December 04, 2025
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
Daniel U, Texas, USA
I love my necklace in the new setting.
December 03, 2025
It sparkles from across the room and is soo beautiful!
Lynn K, Connecticut, USA
Love it!
December 02, 2025
Picked up this morning, opened and found it all I had hoped for! Kind regards and thank you so much!
Cathy M, Illinois, USA
I'm definitely glad that I picked them with this major purchase.
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA

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