Dimond Upgrade
October 29, 2008

Dimond Upgrade

I have a theory that every woman should up-grade her diamond regularly. This is important because as the eyesight begins to fail, the diamond should be larger and with more fire so one can appreciate its beauty even without the eyeglasses. I went on such a quest earlier this summer. I had one disappointing experience after another as local retail jewelers erroneously claimed they could deliver quality diamonds in the size I wanted. Much to my horror, the diamonds they were peddling fell short each and every time from the criteria I had strictly set forth. I finally got fed up and challenged a reputable established jeweler to find a least three diamonds which met or exceeded my standards and I would buy one diamond from the internet with the same criteria. I turned to Whiteflash.com and Kristin Hotard was extremely professional as well as a delight to have a working relationship with her. She listened to what I was looking for and within a few days, I held in my hand what I knew I had been seeking for five months elsewhere. I brought the diamond with me to the local jewelers who were clearly nervous. They knew the diamonds they had brought in were not only a lesser quality but a much larger mark-up in price. The choice was clear. The Whiteflash diamond surpassed any diamond presented to me at the many retail jewelers. Some of the retailer''s prices were up to $9000.00 more expensive and the quality was below what I would have considered. Whiteflash professionals set their beautiful diamond into my existing wedding band set. It has been since appraised for higher than I purchased it. The real story is how magnificent my H&A diamond fires and how beautiful the cut, color and clarity all came together to make this gift to myself an extreme joy every time I look at it. I recommend Whiteflash diamonds to anyone who is serious about buying a quality diamond from a reputable dealer
Deborah, Wisconsin, USA

RECENT REVIEWS

Much easier experience than when I last bought a diamond 30 years ago. 🤣
March 02, 2026
Great diamond for the price, Becca was very helpful, shipping and pickup were painless.
Andy K, Texas, USA
Whiteflash has earned a lifelong customer!
February 26, 2026
From the very first contact the entire team was beyond helpful. This was truly a first class experience. The communication throughout the entire buying process was unlike anything I've experienced. Now to the important part. The jewelry I purchased was of the highest quality. I was actually stunned at how incredible their tennis bracelet was. The diamonds were beautiful with fantastic light performance. The hardware was a step up from anything else I've seen. Completely satisfied with their value. It is just not worth to try and save a small amount by looking for budget alternatives. I would not hesitate to make a purchase here again and plan on doing so.
William H, Utah, USA
Whiteflash Diamonds and Jewelry are a truly exceptional organization.
February 23, 2026
Their GIA Gem specialist Liza is real professional who walked me through each step in selecting the perfect diamond for our 25th wedding anniversary. She provided detailed specifications, videos and experienced recommendations that made my selection process easy. Once I made my selection the Whiteflash customer service team expedited delivery of my diamond. I couldn't be happier with my diamond, thank you Whiteflash for making my special occasion memorable!
John W, Florida, USA
Love it!
February 13, 2026
Just gorgeous - thanks!!!!
Christine F, Michigan, USA

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