Dimond Upgrade
October 29, 2008

Dimond Upgrade

I have a theory that every woman should up-grade her diamond regularly. This is important because as the eyesight begins to fail, the diamond should be larger and with more fire so one can appreciate its beauty even without the eyeglasses. I went on such a quest earlier this summer. I had one disappointing experience after another as local retail jewelers erroneously claimed they could deliver quality diamonds in the size I wanted. Much to my horror, the diamonds they were peddling fell short each and every time from the criteria I had strictly set forth. I finally got fed up and challenged a reputable established jeweler to find a least three diamonds which met or exceeded my standards and I would buy one diamond from the internet with the same criteria. I turned to Whiteflash.com and Kristin Hotard was extremely professional as well as a delight to have a working relationship with her. She listened to what I was looking for and within a few days, I held in my hand what I knew I had been seeking for five months elsewhere. I brought the diamond with me to the local jewelers who were clearly nervous. They knew the diamonds they had brought in were not only a lesser quality but a much larger mark-up in price. The choice was clear. The Whiteflash diamond surpassed any diamond presented to me at the many retail jewelers. Some of the retailer''s prices were up to $9000.00 more expensive and the quality was below what I would have considered. Whiteflash professionals set their beautiful diamond into my existing wedding band set. It has been since appraised for higher than I purchased it. The real story is how magnificent my H&A diamond fires and how beautiful the cut, color and clarity all came together to make this gift to myself an extreme joy every time I look at it. I recommend Whiteflash diamonds to anyone who is serious about buying a quality diamond from a reputable dealer
Deborah, Wisconsin, USA

RECENT REVIEWS

I'm definitely glad that I picked them with this major purchase.
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA
Overall 10/10 service will most definitely be back!!!
November 30, 2025
Liza helped me through the whole process from selecting the right stone to making sure the band was a right fit. She and her team were very mindful of my time frame.
Johnny P, North Carolina, USA
I absolutely love my engagement ring and wedding band set!
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA
We loved the diamond earrings.
November 24, 2025
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
Nimisha R, Texas, USA

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