I'm a savvy and discriminating buyer when it comes to a high ticket items.

I'm a savvy and discriminating buyer when it comes to a high ticket items. That said, I'm the type of person that is always willing to pay more for quality under the right circumstances. When it comes to selecting a diamond engagement ring I've always believed that quality and cut are more important than size or stone volume. So, I knew going into it that I wanted a high quality single diamond set in a simple, yet elegant ring setting. I knew of Whiteflash through a business colleague, and heard they carried an exclusive collection, but had reasonable pricing. Like most people I struggled a little with the understanding that I couldn't see the diamond before I purchased it. Before I bought from them a checked out a few local jewelers, so I could get an idea of what an SI1 quality diamond is supposed to look like. I made the decision buy with Whiteflash for 4 reasons. 1) They had very good reviews online, and have very good service people. 2) While they do not sell cheap stones they are still on average more competitive than local jewelers offering similar quality stones 3) All of the stones I viewed carried certifications and appraisals and 4) Most importantly, Whiteflash offers a special cut called ""A Cut Above."" This is a signature cut, which quite frankly is ""a cut above"" the rest. I received my diamond ring today and it is hands down the best looking diamond of all of the stones I previewed. Here's a tip, pay by wire and they will give you a discount.