Even Better Than I Envisioned
April 23, 2007

Even Better Than I Envisioned

First off, I picked up the ring this morning, and it is beautiful... even better than I envisioned. The point I want to bring primary attention to is not your product offering (which is outstanding), but your customer service. Suffice it to say, I am stunned. I can only imagine the droves of starry-eyed bachelors you have to work/deal with, and the high level of indecision and emotion which comes with the importance of marriage. As I mentioned, I consult Fortune 500 ?ˆ?members?ˆ? in Consumer Behavior and Psych, and I am a very linear thinker, and succumb to marketing only if I admire the campaign... suffice it to say, choosing a diamond and ring was the first time in my adult life where I have been unable to easily resolve purchase indecision. (I spec and purchase my cars over the phone, if that gives you an idea of my ?ˆ?usual?ˆ? level of decisiveness). You did a wonderful job, giving me not rote answers, but an explanation and discussion centered on my question. The transition was seamless and well-refined, and everyone did an excellent job of not only answering my questions, but also anticipating any other concerns and questions which may have arisen. Small, seemingly easy (but always overlooked) details like including State College FedEx hours impressed the hell out of me. Details, details, details. Awesome. Experientially, your site and your excellent customer service absolutely exceeds anything I have seen or studied. The level of service I was given at Whiteflash puts ?ˆ?case studies?ˆ? like Ritz-Carlton and Mercedes to shame. Ultimately, it is the combination of unique product, great site/information, and excellent service which is so amazing... many companies and firms spout that they deliver this level of service, but the team at Whiteflash is the first company that really seems to understand. Kudos to your management for fostering this level of service. Any time you need a written or spoken reference, please do not hesitate to contact me... PS. Does Whiteflash have a stock offering in the US market or an OTC pink sheet? Would love to invest, if that opportunity is available...
Andy, Arizona, USA

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Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
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My experience with Whiteflash was incredible!
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From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
Sumit B, North Carolina, USA

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