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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from South Dakota to give you a sense of their experiences and the variety and quality of jewelry we produce.

With spring right around the corner, it’s time to start working on those springtime proposals. Early spring is the perfect time to pop the question—the beautiful weather and blooming outdoors make the perfect backdrop for your big moment, and who isn’t in a good mood on the first sunny, warm day of the year? If you are planning on proposing to your girl this spring, it’s time to start preparing. You need to choose a location, plan the big moment, and come up with a cute way of asking the big question—but most of all, you need to start shopping for the engagement ring!

Where in South Dakota can you find a perfect engagement ring? You can easily find dozens of South Dakota jewelry shops, but unfortunately, many of them are generic national chain stores selling mediocre merchandise at inflated prices. Like so many things in life, engagement ring shopping is one area where patronizing local businesses owned by people in your own neighborhood can get you a better product, with better customer service, and more fair prices. Despite the prevalence of the mall kiosks and chain stores, there are still old-fashioned South Dakota jewelers with family-owned businesses offering quality engagement rings at prices that won’t make you faint!

Sioux Falls: For over twenty years, Raymond Jewelers in Sioux Falls, has been the kind of South Dakota jeweler that families have entrusted with all their big celebrations. From engagement rings to wedding bands to motherhood presents to class rings to anniversary gifts, Raymond is a one-stop-shop for classic, timeless and well-made diamond jewelry. Behind a cheerily retro facade, the modern, spacious showroom gives every customer a pleasant, non-stressful shopping experience. Raymond’s carefully sources all the best brands in bridal jewelry, fine jewelry and watches to provide the South Dakota jewelry shopper with the best pieces, from A. Jaffe ring settings to Movado watches. Most importantly, Raymond’s has built a lasting legacy of trust and integrity with the local community, through respectful and helpful customer service, a fair and generous return and care policy, and a consistent dedication to providing only high quality jewelry and certified diamonds at prices that are fair and reasonable.

But if you are looking for a genuine South Dakota engagement ring, you can honor and pay tribute to the state’s great history with a genuine Black Hills Gold ring. Black Hills Gold refers to a style of jewelry made with gold mined in the Black Hills area of South Dakota. Jewelry made in this style usually incorporated green, rose and yellow gold alloys into intricate designs that feature grapevine motifs, in tribute to the vineyards in the area. Today, only a few South Dakota jewelry stores still sell genuine Black Hills Gold jewelry, but you can show your allegiance to your home state by finding one for your girl.