Whiteflash provides FREE insured FedEx shipping, both within the United States and to over 70 International destinations which we are able to serve.

Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees. You are also cordially invited to see our products in person by visiting our lovely retail store whenever your travels include Houston, Texas!

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Texas to give you a sense of their experiences and the variety and quality of jewelry we produce.

When El Paso was first discovered by Spanish Conquistadors in 1598, it was thought to be a “diamond” in the desert. Today, El Paso, Texas borders two nations and three states and its “diamonds” are still visible, only now they are in El Paso jewelry stores. The downtown areas of El Paso and Ciudad Juarez, Mexico, are within walking distance of each other. The “Sun City” represents an eclectic blend of cultures and customs from Old West traditions to the thriving modern manufacturing and distributing center it has become. El Paso WAS the “Wild West”. Legendary characters such as, Pat Garrett, Billy the Kid and Wyatt Earp once roamed its streets. In 1911 the Mexican Revolution brought thousands of refugees into El Paso and the city transformed and grew into the prosperous thriving trade center it is today. 

The reviews below reflect what Texas customers have to say about shopping with Whiteflash.

El Paso is loaded with many fine malls, outlets and prime shopping districts. It is known as the “Boot Capital of the World” and the place to be if you are looking for the “genuine article”. However, when looking for engagement rings El Paso shoppers may find that the internet and online diamond searches will offer a much wider and varied selection of diamond engagement rings and fine diamond jewelry.  Some El Paso jewelry stores can be found amidst the shops, cafes and beautiful downtown plazas throughout the city.  But when looking for an engagement ring El Paso residents do not have to be limited to local options. Although the city has an old world atmosphere with a rich history, El Paso residents also can enjoy the convenience of modern technology and the ability to search the internet for an ideal diamond.

Any search for the most beautiful Hearts and Arrows diamonds will lead to the incomparable A CUT ABOVE® round or princess super ideal cut diamonds available exclusively at Whiteflash. These amazing diamonds earn coveted AGS Triple Zero certificate - the highest grade for cut quality and light performance from the AGSL (American Gem Society Laboratories). The ultimate lab pedigree is a testament to the extreme precision and rigorous criteria that every A CUT ABOVE ® must meet. The dazzling sparkle that is essential to a beautiful diamond is on full display in every A CUT ABOVE® diamond, from the very smallest to the largest and everything in between. They sparkle like Texas itself and El Paso diamond buyers will find they far exceed all expectations.

Despite the many jewelers in El Paso, some engagement ring shoppers may find themselves traveling east and straight into Houston. That is where they will find the beautiful Whiteflash Showroom in Sugar Land, Texas. It is the perfect place to see these extraordinary diamonds, as well as a large selection of the most popular designer engagement rings from top designers such as Tacori, Verragio, Vatche, Ritani, Mark Schneider and others. El Paso jewelry shoppers will find that their once-in-a- lifetime purchase is well served by the unique and personal shopping experience found at Whiteflash. We welcome our El Paso engagement ring customers including military personnel based at Fort Bliss, and we thank them for their service.