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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of information on our products and services, and providing you with a pressure free experience that you will want to tell your friends about!

Below you will find reviews written by Whiteflash customers from Massachusetts to give you a sense of their experiences and the variety and quality of jewelry we produce.

The city of Boston is no stranger to rivalries. There’s the Boston Red Sox versus the New York Yankees, Cambridge’s Harvard versus New Haven’s Yale, and of course, the New England Patriots versus the New York Giants. But the biggest rivalries are often not between Boston and one of her neighboring cities, but within the city itself—who has the best pizza in Boston? The best haircut? The best bookstore? Bostonians take these kinds of challenges seriously.

So when it comes to choosing the best jewelry store in Boston, many factors have to be taken into account. The best Boston jewelry store is going to have all the qualities Bostonians look for in a business establishment—a beautiful showroom, calm, dignified, shopping experience, good prices, excellent customer service, and a great selection of products. While there is no one style that typified Boston jewelry, you do expect Boston rings to have some of the grace and refinement that should come with being made in one of the most historic and educated cities in the country.

So after all the votes are tallied, all the Yelp reviews accounted for, and Boston Magazine taken into serious consideration, one Boston jewelry store emerges victorious. Dorfman Jewelers, winner of “Best Fine Jewelry” in Boston Magazine’s hotly contest Best of Boston jewelry rundown for 2011, is indisputably (although it will surely be disputed by a passionate Bostonian or two) the king of the ring in Beantown.

Led by internationally-renowned jewelry Gerard Riveron, Dorfman Jewelers has been providing both town and gown of Boston with the finest specimens of fine jewelry for over two generations. Family owned and operated by native Bostonians with a keen understanding of the kind of understated glamour that defines the Boston engagement ring, Dorfman continues to make a name for itself far beyond the city with a jewelry collection that could rival the best boutiques of New York, Los Angeles, Milan, or Paris. Today, the second generation of Dorfmans continue to run the store, and they’ve even established exclusive relationships with some of the most respected names in jewelry design—like Van Cleef & Arpels and Patek Phillipe—to carry their luxurious pieces in their showroom.

That showroom—located on an elegant but not busy shopping street in Boston’s Back Bay neighborhood—is a gem in itself, with a secret-entrance style facade and small display windows reminiscent of New York’s famed Tiffany and Co. windows. Inside, the dazzling display of diamonds, gemstones, pearls and designer gold jewelry is organized in a simple, subtle arrangement that makes them look impressive but not overwhelming. At least one Dorfman and several highly-trained sales associates are always on hand to gently guide customers into making the purchasing decisions that are right for them. While most of the jewelry on display is rather pricey, the sales staff is happy to show potential customers a wide variety of jewelry pieces at every price point, and to patiently explain what makes one diamond worth more than another.

Shopping for a Boston diamond doesn’t require a graduate degree—with superb Boston jewelers like Dorfman, it can be as easy as the Red Sox winning the World Series. Or maybe even a tiny bit easier than that!