A Guide to Upgrading Your Engagement Ring

Choosing and buying an engagement ring is a poignant moment in your relationship and one that you will remember for a lifetime. True love can strike at any moment, though it can have a tendency to present itself when you are not at your financial peak. The sentiment of an engagement ring and the promise that comes with it will never lose its shine, but there may come a time that, like so many others, you wish to upgrade your engagement ring.

If you find yourself in the position of wishing to upgrade, this post will help you understand the logistics and steer you towards the perfect solution. We are extremely proud of our upgrade policy and are always looking to bring our customers the best support when it comes to choosing or upgrading an engagement ring.

There are a whole host of reasons why someone may choose to upgrade their engagement ring. In our experience, these are some of the most common motives:

Financial Position: Over the years of your relationship, your financial position may change, leaving you with more disposable income. Being in a position to select a higher quality/bigger/better engagement ring brings about your ‘newly engaged’ excitement all over again. Taking advantage of our upgrade policy means you don’t have to start from scratch, but instead can use your new found financial freedom to find something perfect for the next chapter of your lives together

Change in taste: This is less about fashion changing (diamonds never go out of style) but more about a personal change in taste. It can be difficult to harmonize the choices you made in your twenties (for example) with your style in the present.

It was never the right ring: We do everything we can to assist our customers in finding the perfect ring first time with round the clock advice and a generous return policy. However, we understand that sometimes the best laid plans don’t always work out. Perhaps you love your ring, but you’re not ‘in love’ with your ring…perhaps a little extra something would really capture your heart. An upgrade will put that complicated relationship to bed!

A Special Occasion: Wedding anniversaries and milestone birthdays are also popular times that people choose to upgrade. Like renewing your vows, this gesture takes one of the most important moments in your relationship and allows you to experience it all over again.

Maybe you are choosing to upgrade for an entirely different reason altogether; whatever your motivation, an upgrade is sure to conjure all the happiness you felt when you first received your engagement ring (and perhaps even more).

Not every company has a trade up guarantee and those that do are not all the same. A trade up guarantee means that the company has faith in their diamonds and their products, and that they are priced in an honest and fair manner. A trade up also means that you are committed to the company, as you will only be able to upgrade purchases made with them; this is why it is so important to evaluate your jeweler in the quality and selection they offer and the level of service that you can expect to receive.

Do not assume that a company has a good upgrade policy – it is essential that you ask all the right questions to avoid disappointment in the future. And make sure the jeweler you choose publishes their guarantees and policies in writing.

Purchasing any of our in-house natural certified diamonds (A CUT ABOVE®, Expert Selection and Premium Select) automatically qualifies you for our 100% Lifetime Trade up Guarantee. This means that you may trade your diamond at any time for another in-house natural certified diamond that is of at least 50% greater value. And we carry such a large inventory of in-house diamonds that there are plenty of options for your upgrade.

Not all jewellers offer upgrade benefits (in fact most do not), and those that do typically have complicated or onerous requirements. For example, they may require that the new diamond be at least twice the cost of the original. We make upgrading your diamond simple and cost effective. With purchase of any in-house Whiteflash diamond have 100% of the original purchase price available at all times to use as credit towards any other single in-house diamond.

It’s rare for jewelers to offer upgrade options for designer brand rings. There are various reasons for this, the main one being that designers tend to update their collections meaning that certain pieces may not be available for upgrade.

Whiteflash has chosen to do things differently. We are pleased to say that our designer engagement rings have been added to our upgrade policy. Tacori, Ritani, Danhov, Verragio, Simon G, Vatche and A.Jaffe rings can all be upgraded. You can trade up your ring for any other designer ring in our catalogues, equal to or greater than the original value, and receive a credit equal to 50% of the price of the original ring.

The truth is, it should be! Communication is key and it is essential that you are being kept informed at every stage of the process. Make sure you speak with your jeweler before starting the transaction to ensure you know exactly what you are entitled to and how long the process will take, particularly if the ring is intended to make a special event for a particular date. At Whiteflash we believe in making it simple, straight forward, and stress free.

Like choosing an engagement ring the first-time round, an upgrade should be a pleasant experience, full of support from experts in the field. We love reconnecting with our customers and helping them on their journey of trading up their ring; that is why we have made the process as clear and straight forward as possible. Speak to one of our experts for more advice.