Canada Launches Program to Assist Retailers

Canada is launching another marketing to help retailers promote sales of government certified diamonds from Canada.

'Rare in Nature' is an online service which will cover the Northwest Territories' diamond industry. News, events, development and galleries of images are featured. Retailers are provided with tips, display materials and background to assist them in selling Canadian diamonds.

The Northwest Territories partnered with Arslanian Cutting Works, Polar Diamond Group, Aurora College, the City of Yellowknife, Northwest Territories Tourism and other partners to establish the Rare In Nature club.