A Jaffe – Time Honored Bridal Design for a New Age

A.Jaffe is among the most respected and longest serving bridal brands. With a rich history that reaches back 125 years, the company was founded by Abraham Jaffe in the year 1892! They were one of the first jewelry firms in New York’s now famous diamond district, and are one of the few jewelry companies established in the 19th century that are still active today.

That kind of longevity speaks volumes about the business practices, innovation, and design sensibilities that have kept this design house relevant to successive generations of couples searching for the perfect engagement ring.

A.Jaffe is a brand with a legacy of quality and innovation, and upscale styling. They were one of the first design houses to manufacture in platinum and to do true pavé work, leading them to a pioneering role in the development of the halo design. So it is no surprise that A.Jaffe was awarded a patent for their highly innovative “pirouette ring” that enables the wearer to change the orientation of the center oval, emerald cut or marquise shape diamond.

Continually pushing the envelope of form and function, in combination with a laser focus on the details of fine craftsmanship, they have kept themselves at the forefront of bridal design through the generations. By constantly challenging the status quo with an enduring drive for constant improvement, A.Jaffe has managed to live on the cutting edge, and thereby stayed relevant to a new and demanding audience of millennial shoppers.

An A.Jaffe ring takes up to 80 hours to create. Their intense manufacturing and quality assurance process involves 6 polishing stages and an extra burnishing stage for a solid, and lustrous final product. In addition, all prongs are handmade – even the small ones. It’s a time-consuming and labor intensive process that ensures maximum security of all the diamonds in the ring.

Customization is another area of expertise in which A.Jaffe excels, and where their deep history and acquired knowledge really shines. From small tweaks of existing styles to complete custom projects, working with an authorized retailer you have an open palette to create something of your very own with the A.Jaffe look and feel and all the benefits of the brand.

A style trademark of the A.Jaffe brand is the squared off shank and the signature logo with diamond on the lower left shoulder of the ring shank. All purchases are backed by the A.Jaffe lifetime warranty against defects in workmanship and detail. In addition, your purchase comes with the One Year Service Guarantee from Whiteflash covering sizing, servicing, and repairs during the first year of ownership.

Another inspiring jewelry innovation is A.Jaffe Maps, allowing customers to beautifully commemorate a sentimental moment in a piece of fine jewelry. By plugging in an address where you first met or proposed, special software will create a detailed map of the location engraved in the piece. You talk about a conversation starter!

For the shopper looking to make a confident purchase on a high quality ring for a most important purchase, A.Jaffe is a name to remember and a catalogue of great styles to browse.