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Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more About Us including our comprehensive package of benefits and guarantees.

Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary A CUT ABOVE^®, and a superb collection of brand name designer settings. We also provide extensive education to help you make a brilliant choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer questions or provide assistance by phone, chat, or email.

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Below you will find reviews written by Whiteflash customers from Japan to give you a sense of their experiences and the variety and quality of jewelry we produce.

Whether you are a tourist visiting for a week, a student or businessperson staying for several months, or an expat who has come for good, shopping in Japan can be an intimidating and confusing prospect if you did not grow up here. And as much as that can be true for small purchases like groceries or clothing, it is even more true when it comes to a major purchase, like jewelry. For that reason, many Japan-dwelling Westerners avoid visiting Japan jewelry stores altogether, opting instead to purchase jewelry online and have it shipped from the United States.

While this may be a perfectly reasonable option for some, there is no reason that, if you are in the market for an engagement ring in Japan, you shouldn’t actually purchase that engagement ring in Japan itself. Besides for providing a sorely-needed boost to the local economy, you will also be promoting the work of traditional Japan jewelry makers, who have been perfecting the art of the perfect Japan ring for hundreds of years.

One easy and fun place to find diamond jewelry in Japan is at the Japan Jewelry Fair, which is held annually in August. An incredibly wide array of Japan jewelry vendors exhibit their wares at this three-day fair, which attracts tens of thousands of vendors, retailers, shop owners, shoppers, and tourists. Everything from wholesalers of costume jewelry to vendors of the finest Japan diamonds can be found at the fair, which is held at Tokyo’s Big Sight Exhibition Center. Westerners living in Japan will be relieved to note that although most of the vendors and organizers of the fair are Japanese, English signage is prevalent and many vendors speak fluent English and other Western languages. Additionally, since the fair is closely supervised by several government ministries, only reputable and honest jewelers tend to take their business there.

At any other time of the year, it is still possible to find great diamond jewelry in Japan, you just have to be willing to go a little ways off the beaten track and perhaps speak a little Japanese to get it. In Tokyo, Japan’s diamond connoisseurs go to Vendome Aoyama in Mikimoto. The flagship store of this Japanese jewelry chain is located in the Ginza shopping district. Also located in this area are several department stores, all of which have well-stocked jewelry counters that can meet your more basic diamond jewelry needs. There is even a location of the world-famous Piaget luxury watch and jewelry store located right here in Ginza—with the same kind of high quality merchandise and attentive customer service you would expect in the brand’s New York or Paris locations.

Tokyo and the rest of Japan have quickly risen to become leaders on the international business and fashion scene. Even the setbacks brought on by the March, 2011 tragedies have not dimmed the rising star of the Land of the Rising Sun. If you are looking for diamond jewelry in Japan that sparkles as much as the sun off the glass of one of Tokyo’s modern high-rise skyscrapers, there is no need to leave the city to find it.